JK Tyre to launch 'eco range of products' for global business

With an aim to enhance its domestic, exports market share, JK Tyre & Industries Ltd is launching its 'eco range of products' in both domestic and exports markets, according to an investor presentation by the company. The company, which registered 21 per cent of its consolidated revenue of Rs 2,986.66 crore in the second quarter ended September 30, 2021, from exports, is also enhancing its geographical reach in Europe, Australia and South Africa with a wide product range as part of its growth strategy.

As part of the exercise, JK Tyre said it will strengthen market position across segments through focus on increasing volumes across all product segments in replacement and export segment.

Besides, the company is also expanding distribution channels through exclusive brand shops across pan India to gain market share. In the first half of the fiscal, it had added over 550 dealers across the country.

Currently, it has a total of over 6,000 dealers and 500 distributors with tie-ups with 870 fleet operators, three oil marketing companies, apart from 140 sales, service and stocking points under its distribution network in India.